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Case Code: OPER140
Case Length: 10 Pages 
Period: 2000-2019      
Pub Date: 2020
Teaching Note: Available
Price:Rs.300
Organization : ASOS PLC
Industry :Retailing
Countries : United Kingdom
Themes: Operations and Supply Chain Management/Logistics & Supply Chain/International Operations/Distribution
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Botched up Operational Revamps at ASOS

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ABOUT ASOS

 
ASOS, previously known as ‘As Seen On Screen’ Holdings plc, an internet-based retailer of clothes and fashion accessories, was founded in the year 2000, by Nick Robertson (Nick) and Quentin Griffiths (Griffiths) . The company started by focusing on the age group of 20–30 but went on to dress celebrities like Michelle Obama , Rihanna, Jessica Alba, Taylor Swift, ZacEfron, Katy Perry, and artists from One Direction.

Nick had earlier worked as a media buyer at ad agencies and Griffiths had owned a product placement agency. ..
 
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